“When you grow up learning to dance competitively, the discipline, physical power and mindset required to achieve a level of artistry that can be appreciated by a discerning audience makes you very aware,” says award-winning photographer, Amber Griffin.

Amber applies her personal dance awareness with meticulous sensitivity to craft vividly inspiring photographic artworks that are receiving repeated international recognition.

Creating strikingly beautiful imagery has always been her ambition. Amber loves to collaborate with professional dancers and other artists, and has succesfully developed her own photographic niche by elevating both their vision and her own, through shared association and experimentation. Line, light and movement are her pimary focus when photographing dance, and Amber’s sensitivity to balancing these three crucial elements is what defines her award-winning style.

Amber’s style has developed through years of studio-based dance portraiture for both professional and developing dancers; often shooting portfolio work for pre-professional dancers as well as a multitute of performance-based dance events throughout New Zealand.

After winning the 2015 WORLD PHOTOGRAPHIC CUP Gold Medal for Commercial Photography in Montpellier, France, (also the Highest Scoring Print that year), Amber held her first solo fine art exhibitions in Wellington and Auckland. In 2016, she was named both Commercial Photographer of the Year and Wellington Regional Photographer of the Year at the NZIPP Iris Awards.

Amber is again a finalist in the Commercial Category of the 2017 World Photographic Cup, due to be announced in Yokohama, Japan, at the end of February. While the awards and creative outlet of holding exhibitions are wonderful, Amber also enjoys working with a variety of other long-term commercial and corporate clients. “I believe in measuring photographic success by my clients’ satisfaction. We’re all only ever as good as the last job we’ve undertaken, so I strive to approach every new challenge with the ambition that it will become my best work yet,” says Amber.


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